Objectives vs Outputs: What's the Difference?

The products of implementation objectives and the results of outcome objectives are often confused. The results measure the services, processes, and outcomes that will be achieved, while objectives follow the S, M, A, R, T model. It is important to explain why you think you can achieve a certain goal, such as 20% higher plant growth. This could be due to more efficient methods or by following the best practices of a neighbor.

The results are the measurable key results and indicators of success for an objective. They measure success so you know when you have reached your goal. Results-focused objectives require a shift from an activity-based mentality to a results-based one. OKRs focus on results that provide real business value, rather than simply performing different activities.

With a clearly defined vision, feedback becomes a fluid process of reviewing objectives, evaluating if they were met or not, and evaluating why or why not in a process called “Conversations, Feedback and Recognition” or CFR. Writing objectives and key results that describe the progress rather than the activity will yield incredible results. Restructuring your objectives and goals with an outcome in mind develops an additional element of focus, transparency and alignment. When prepared with intention and foresight, results can serve as a powerful engine that drives your objectives forward.

Implementing results-focused objectives lays the foundation for a productive, goal-oriented work culture that makes the feedback process less personal. After establishing the results, they are distributed in a cascade and teams are asked to deliver these different projects by certain deadlines. It is important to remember that products must clearly communicate what is going to change; in other words, they must make a difference. While not all objectives need to focus on results, in many cases, an OKR will make it clear what outcome will be achieved if the key results are achieved. The formula is concise: objectives are the general goals that a team or individual would like to achieve.